I’m a data and product leader focused on AI, leading teams and shaping strategy to build intelligent products and data-driven organisations. I’m based in Berlin, Germany, and originally from Manisa, Turkey, a region world-famous for its sultana grapes.
Currently, I’m Manager of Data Science & Analytics at Zenjob, an AI-driven staffing marketplace connecting jobseekers with flexible work at scale across Germany. I lead the company’s centralised Data Science & Analytics function, comprising two teams that serve as strategic partners across the organisation, from product and engineering to commercial, marketing, and finance.
My work sits at the intersection of data, AI, product, and business strategy. I partner closely with the executive team to shape profitability, growth, and marketplace strategy, bringing together unit economics, supply and demand dynamics, and product and marketing insights to inform key business decisions. I also oversee the development of data science models and AI-powered solutions that strengthen the marketplace, while fostering a culture of experimentation, clear objectives, and evidence-based decision-making.
Before Zenjob, I was Head of Data & Product at ERA, part of RTL Group and Bertelsmann. There, I led Data & Product teams building scalable products and solutions across influencer marketing, content creation, and campaign automation. This included AI-powered influencer and brand matching, rising-star detection for emerging creators, and a unified platform for social media performance analytics. I worked closely with engineering, creative, and business teams to embed data, AI, and GenAI into both the company’s products and its broader strategy.
I’m particularly interested in how AI, data, and product can be used to solve meaningful business problems. I write about turning new technologies into useful products, building strong data and AI capabilities, and creating better ways for teams and organisations to make decisions. My goal is to share what I’ve learned, reflect on what I’m still learning, and explore the shifts in technology, product, and business that I believe are worth paying attention to.
Outside of work, I’m interested in behavioural science, politics, history, basketball, travel, podcasts, poetry, and science fiction, so some of those will probably find their way onto this blog too.